<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-10564621</id><updated>2011-09-01T22:09:38.841-07:00</updated><title type='text'>Ask A Marketing Expert</title><subtitle type='html'>Need a marketing plan?  Ask a marketing expert any small business marketing question you need answered.  Coming up with a solid marketing strategy is important to develop a strong business model.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default?start-index=101&amp;max-results=100'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>179</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-10564621.post-111243537725280890</id><published>2005-04-02T01:49:00.000-08:00</published><updated>2005-04-02T01:49:37.253-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue19.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "It is estimated that the Internet will account for forty percent of the US commerce by 2010 and studies have proven that customers are now turning first to the Internet to research major purchasing decisions. With that in mind, four northern Michigan entrepreneurs are taking marketing and advertising on the Internet to the next phase.     &lt;br /&gt;&lt;br /&gt;VideoPhase is a new marketing company specializing in web-based visual marketing, offering online media solutions and new video technology for the Internet. VideoPhase takes online marketing beyond the normal scope of static web site positioning to offer state-of-the-art streaming video services with high quality audio voice-over. Through the use of video and audio, businesses can provide consumers an innovative way of being introduced to their services and viewing product lines on a more personal level. &lt;br /&gt;&lt;br /&gt;The VideoPhase partners are Jerry Martinchek, Marcie Szczubelek, Cindy Dickson and Bob White. Each partner brings years of expertise to the team in the areas of video production, web site development, radio broadcast and sales.&lt;br /&gt;&lt;br /&gt;During one year of researching and developing this concept, the parters realized that their services will become an indispensable " &lt;a href="http://www.askamarketingexpert.com/articles/issue19.html"&gt;Click to read full article&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111243537725280890?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue19.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111243537725280890/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111243537725280890' title='47 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111243537725280890'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111243537725280890'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/04/ask-marketing-expert-marketing-plan_02.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>47</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111235276348281531</id><published>2005-04-01T02:52:00.000-08:00</published><updated>2005-04-01T02:52:43.483-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue18.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "The Tolly Group this week announced plans for a free Webcast next month that will reveal corporate attitudes toward voice over IP and provide insight into user deployment plans.&lt;br /&gt;&lt;br /&gt;The Webcast is the first in an ongoing series that probes the attitudes of enterprise network architects toward emerging technologies and the technology requirements that drive adoption.&lt;br /&gt;&lt;br /&gt;The Tolly Group's 2002 VoIP User Requirements Study focuses on what enterprise architects charged with evaluating and deploying voice over IP technology in their corporate networks.&lt;br /&gt;&lt;br /&gt;Users, network integrators and resellers are invited to attend The Tolly Group's 2002 VoIP User Requirements Study Webcast, scheduled for April 17th at noon ET. Tolly Group officials will summarize the survey results and deliver a snapshot of the core technology choices users are making as they embrace VoIP.&lt;br /&gt;&lt;br /&gt;Tolly Group president/CEO Kevin Tolly will highlight the survey's chief findings and discuss their implications for vendors of VoIP equipment. A panel of vendor experts will also be on hand to field questions and help explain how they can respond to user requirements as defined by the survey.&lt;br /&gt;&lt;br /&gt;'If you're a potential VoIP user, this free Webcast is an opportunity to learn how other shops are approaching VoIP and what they deem are the chief issues to conquer,' said Charles Bruno, The Tolly Group's Executive Editor who will co-host the " &lt;a href="http://www.askamarketingexpert.com/articles/issue18.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111235276348281531?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue18.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111235276348281531/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111235276348281531' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111235276348281531'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111235276348281531'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/04/ask-marketing-expert-marketing-plan.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111227589727216767</id><published>2005-03-31T05:31:00.000-08:00</published><updated>2005-03-31T05:31:37.273-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue17.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "An article of 748 words describing the different savings plans available for children and education.&lt;br /&gt;You have probably heard all about the 'new' 529 college plans. Well, the plans are not all that new but they have gained a lot of momentum in the last couple of years. In this article I will review the different types of college plans and how they can work for your investment needs. &lt;br /&gt;Prepaid tuition plans fall under the 529-tax code, however they are a first generation type plan. The idea is that you pay the tuition at today's rate for future use. The money is invested by the state, thereby guaranteeing the tuition at a participating college. Something to look out for in this plan is that the tuition must be used at a school within the state that you invested in and it must be used exclusively for tuition or you can pay a penalty. Also there is no professional money management in these plans that are run by the state governments. The major benefit of this plan is the guarantee of the tuition money when redeemed. &lt;br /&gt;Section 529 college plans, (so named by the IRS code they represent) got a big boost from the recent tax law changes. In a nutshell, the money inside these plans grows completely tax-free and is tax exempt upon withdrawal if used for college related costs. These college costs are tuition, books, room and board, or any other college related expense. &lt;br /&gt;The 529 plans are very flexible: * There are no income limits on the plan * Anyone can open one and make low monthly contributions * Monies can be moved from one beneficiary to another * It is an excellent estate planning tool * The money can be used for public or private schools, also 2-year technical schools * They can be used in any state and " &lt;a href="http://www.askamarketingexpert.com/articles/issue17.html"&gt;Click to read full article&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111227589727216767?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue17.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111227589727216767/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111227589727216767' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111227589727216767'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111227589727216767'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_31.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111218228625064552</id><published>2005-03-30T03:31:00.000-08:00</published><updated>2005-03-30T03:31:26.250-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue16.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "We fight age tooth and nail not only in our bodies and faces, but also in our businesses. We know the value of image, branding, and marketing. Just like our January workout goals, plans never work when drafted once - and forgotten. &lt;br /&gt;Browsing the eIcons lately, its obvious popular favorites have lost touch with their initial innovative foresight. What were once groundbreaking ventures are now stale visions of a generation past. Because a generation, in Internet age, lasts only about 12 months, its even more important for online marketers to carefully draft and revisit their plan. &lt;br /&gt;Which eIcons show the most visible signs of neglect? I direct your browsers to Yahoo and Amazon. Will the great Botox injection propel these wired wonders into the new eras soon? Relying solely on out-dated HTML and textural links even a 12-year old could develop, many would question their credibility were it not for their timeworn name and reputation. What worked five years ago hardly stands competitive in the age of flash. &lt;br /&gt;Have these companies grown so large so fast that the entrepreneurs weren't able to keep up with all aspects of their business? Have the simple tasks of attracting new customers, retaining loyal customers, and competing in the market been forgotten? &lt;br /&gt;The answer is no. Both companies have worked diligently devoting time and efforts into growing their empires. This growth is measured by the expansion of: 1.) An online bookstore into a wired Walmart selling DVDs, Trojan Her Pleasure Lubricated Latex Condoms with Spermicide, and (for those unsuccessful with that product) baby toys" &lt;a href="http://www.askamarketingexpert.com/articles/issue16.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111218228625064552?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue16.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111218228625064552/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111218228625064552' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111218228625064552'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111218228625064552'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_30.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111208606517518439</id><published>2005-03-29T00:47:00.000-08:00</published><updated>2005-03-29T00:47:45.176-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue15.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "Major changes to the tax laws now allow small business owners to establish 401(k) plans more easily than ever before, and benefit from bigger 401(k) plan deductions than they've ever seen. These 401(k) plans have been dubbed 'solo' 401(k) plans because of the new rules' popularity among single-owner businesses. Yet, it is possible to have more than one owner and maintain a 'solo' 401(k) plan, as noted below. &lt;br /&gt;To obtain the benefits for the 2003 tax year, however, you must act before December 31st. (For more about the types of investment services our investment affiliates offer, please visit http://www.marcjlane.com/decisiontree.htm) In contrast, SEP IRAs can be established at the same time your individual income tax return is filed (i.e., April 15 of the following tax year). &lt;br /&gt;This report highlights some of the significant benefits of a solo 401(k) plan. &lt;br /&gt;A solo 401(k) plan allows a small business owner and his or her family to defer and invest tax-deductible (pre-tax) retirement contributions at a fast rate. The importance of maximizing retirement plan contributions cannot be emphasized" &lt;a href="http://www.askamarketingexpert.com/articles/issue15.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111208606517518439?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue15.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111208606517518439/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111208606517518439' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111208606517518439'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111208606517518439'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_29.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111200342754171521</id><published>2005-03-28T01:50:00.000-08:00</published><updated>2005-03-28T01:50:27.543-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue14.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "Matrix Marketing Group, Inc. today announced that it signed an agreement with AlwaysOn Communications, located in Denver, Colorado, to launch its new business. Matrix Marketing Group will develop and implement strategic marketing and sales plans targeting the voice and fax communication needs of the small and home-based businesses, entrepreneurs, and mobile professionals in the Denver metro and surrounding areas. &lt;br /&gt;&lt;br /&gt;AlwaysOn Communications enables a small business to look more professional and maximize productivity with their unified voice and fax system. With custom greetings, multiple mailboxes, conference calling, and live call forwarding, small companies can look like their Fortune 500 counterparts. AlwaysOn Communications solves the complexity of having to deal with multiple phone lines, a fax line, multiple voice mail systems, cell phones and other mobile devices. AlwaysOn Communications provides a single unified platform for today's mobile voice and fax requirements. AlwaysOn Communications makes staying in touch with customers, vendors and employees simple and easy so the user won't miss important calls. &lt;br /&gt;&lt;br /&gt;'Small businesses are fragmented geographically and technologically and are typically understaffed, so it's hard for them to afford a receptionist to route the large volume of calls,' said Tom Murphy, president of AlwaysOn Communications. 'Our goal is simple, give the small business " &lt;a href="http://www.askamarketingexpert.com/articles/issue14.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111200342754171521?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue14.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111200342754171521/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111200342754171521' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111200342754171521'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111200342754171521'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_28.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111174517100093620</id><published>2005-03-25T02:06:00.000-08:00</published><updated>2005-03-25T02:06:11.000-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue13.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "FundedPlans (www.fundedplans.com), the National leader in business plan writing and startup funding strategy, commissioned an independent study, which revealed that most business plans are missing elements crucial to generating investor funding. The missing elements of many plans include the failure to include a strong sustainable competitive advantage, generate a needed emotional connection to the reader and provide a unique and differentiated market position.&lt;br /&gt;&lt;br /&gt;'We are not surprised to see the results of the study which appear to reinforce our own understanding of clients who have approached us after writing their own plans. Once they become clients, we share with them the ways to design a plan " &lt;a href="http://www.askamarketingexpert.com/articles/issue13.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111174517100093620?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue13.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111174517100093620/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111174517100093620' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111174517100093620'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111174517100093620'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_25.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111166059855701298</id><published>2005-03-24T02:36:00.000-08:00</published><updated>2005-03-24T02:36:38.556-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue12.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch. &lt;br /&gt;HOLIDAY PUBLICITY OPPORTUNITIES &lt;br /&gt;If your product/business lends itself to increased holiday sales, the next few weeks are a perfect time to get a publicity campaign launched - given the right media targets. Many holiday issues are already been laid out for magazines, and many other media outlets are feverishly seeking information/pitches on innovative stories for the holidays. Some media outlets even reorganize or beef up staff around the holidays to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity. PLANTING &lt;br /&gt;PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS &lt;br /&gt;Some business owners may be of the mindset: 'I think we'll wait to launch a publicity campaign until after January 1st.' The problem is -- if you wait to launch your publicity campaign until the first of the year hoping for a quick media interest blast in January, you may be in for a quiet month. Keep in mind most media outlets have editorial lead-times of a few weeks to 6 months. Also what some entrepreneurs don't realize is this. Because of the increasing number of publicity pitches media outlets receive, anything you send out is subjected to " &lt;a href="http://www.askamarketingexpert.com/articles/issue12.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111166059855701298?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue12.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111166059855701298/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111166059855701298' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111166059855701298'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111166059855701298'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_24.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111157971441649711</id><published>2005-03-23T04:08:00.000-08:00</published><updated>2005-03-23T04:08:34.416-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue11.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "Freedom Benefits Association announces unbundled pricing of its small business employee benefit plan service that makes support more affordable to business owners, accountants and financial advisers. The new unbundled pricing makes it easy to fully explore all benefit plan options at minimal cost without committing to an entire benefit plan package. &lt;br /&gt;&lt;br /&gt;The new pricing is a flat $200 for benefit plan design support that includes the planning discussions and initial plan setup. Optional ongoing support after the plan is established is $150 per quarter for companies up to 25 employees.&lt;br /&gt;&lt;br /&gt;Freedom Benefits is one of the few services offering independent advisory service to clients in all 50 states. The company has been committed to the concept of low cost benefit plans that do not include built-in fees or commissions since its inception in 1997. Although service is available directly to business owners, services are " &lt;a href="http://www.askamarketingexpert.com/articles/issue11.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111157971441649711?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue11.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111157971441649711/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111157971441649711' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111157971441649711'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111157971441649711'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_23.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111149283782834240</id><published>2005-03-22T04:00:00.000-08:00</published><updated>2005-03-22T04:00:37.830-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue10.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "As the year enters the fourth quarter, many businesses and entrepreneurs are making plans and budgets for the year 2002. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important as what and how you launch. &lt;br /&gt;PLANTING PUBLICITY SEEDS&lt;br /&gt;Some business owners may be of the mindset: 'I think we'll wait to launch a publicity campaign until after January 1 to generate consumer interest.' The problem is -- if you wait to launch your publicity campaign until the first of the year hoping for a quick media interest blast in January, you may be in for a quiet start of the year. Keep in mind most media outlets have editorial lead-times of a few weeks to 6 months. Also, what some entrepreneurs don't realize is this -- because of the increasing number of publicity pitches media outlets receive, anything you submit is subjected to what I call the 'media digestion period' - simply put - that is a period of time (sometimes days, sometimes weeks) that it takes media outlets to: &lt;br /&gt;#1) see/understand your release and decide if they are interested; #2) find space/time in their editorial calendar to place the article/news story/show segment. &lt;br /&gt;Given the right media research and pitching expertise, there are several media opportunities you could pursue. From my professional experience, here is the breakdown of editorial " &lt;a href="http://www.askamarketingexpert.com/articles/issue10.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111149283782834240?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue10.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111149283782834240/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111149283782834240' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111149283782834240'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111149283782834240'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_22.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111141085595203709</id><published>2005-03-21T05:14:00.000-08:00</published><updated>2005-03-21T05:14:15.953-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue9.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "eXubrio, LLC, a marketing consulting firm based in Buffalo, N.Y., and Saphar &amp; Associates Inc., a Rochester-based marketing communications agency, are working together to offer marketing communications solutions for small and mid-sized businesses.&lt;br /&gt;&lt;br /&gt;The two companies are developing economical fixed-price marketing plan and marketing communications audits that will improve communications results for three types of companies:&lt;br /&gt;* 'Old-technology' companies with sales that are not meeting expectations or have reached a plateau.&lt;br /&gt;* Expanding companies ready to bring their marketing communications to a higher professional level.&lt;br /&gt;* Startup companies looking to develop their messaging.&lt;br /&gt;&lt;br /&gt;'The old saying in communications is, 'I know that 50 percent of my ad budget is wasted; the problem is, I don't know which half,'' said Chip Partner, president" &lt;a href="http://www.askamarketingexpert.com/articles/issue9.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111141085595203709?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue9.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111141085595203709/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111141085595203709' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111141085595203709'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111141085595203709'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_21.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111123605400516719</id><published>2005-03-19T04:40:00.000-08:00</published><updated>2005-03-19T04:40:54.006-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue8.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "The Technology Marketing Group, a full-service marketing agency, has launched its redesigned Web site, www.tmgroup.com. The company, which creates marketing plans, executes integrated online and offline marketing programs, designs Web sites, and provides print production services for its clientele, recently turned its creative and strategic talents toward its own online presence. &lt;br /&gt;&lt;br /&gt;The new site focuses on speaking to marketers in plain language about how technology can improve marketing efforts by lowering costs and increasing ROI, generating sales leads, converting prospects to sales, and moving customers up the value chain by developing long-term relationships. 'Our goal was to create a site that proves you don't need to be an expert to use technology to make marketing programs more successful,' stated" &lt;a href="http://www.askamarketingexpert.com/articles/issue8.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111123605400516719?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue8.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111123605400516719/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111123605400516719' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111123605400516719'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111123605400516719'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_19.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111115642795458181</id><published>2005-03-18T06:33:00.000-08:00</published><updated>2005-03-18T06:33:47.953-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue7.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "New Business Trend: Outsourced Management of Corporate Wireless Phones With Dramatic Results&lt;br /&gt;&lt;br /&gt;Would your company ask a new employee to buy a computer at a local technology store, set up their own internet service, and have it ready for their first week at the office? No, and why not? Because the Information Technology department is staffed with specialists in this area who purchase equipment and service to match the internal requirements, taking advantage of corporate contracts, and provide a working environment which is more efficient, stable, and cost effective.&lt;br /&gt;&lt;br /&gt;Interestingly, cell phones are purchased and managed very differently in most organizations, large and small. Typically, cell phones and the associated rate plans are selected by the employee. As wireless phones are becoming more standard and necessary in the work place, a new trend is emerging among Information Technology and Telecom department, the outsourcing of wireless procurement and billing management. &lt;br /&gt;&lt;br /&gt;While most large organizations have already negotiated corporate discounts with wireless carriers, managing the hundreds of billing options, which are continually changing, becomes impossible. Whether its rate plans, pool plans, share plans, walkie-talkie plans, data plans, bulk minutes, or mobile-to-mobile options, finding the right plan for each individual becomes an unmanageable struggle. &lt;br /&gt;&lt;br /&gt;That's where the outsourcing of wireless billing management originated. Kevin Whitehurst with mindWireless states '4 years ago, wireless carriers couldn't consistently provide the data necessary for large organizations to effectively manage wireless billing. Now through the growth of wireless carrier data capabilities, enormous volumes of data are provided monthly. One thousand corporate phones will " &lt;a href="http://www.askamarketingexpert.com/articles/issue7.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111115642795458181?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue7.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111115642795458181/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111115642795458181' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111115642795458181'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111115642795458181'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_18.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111079997577236490</id><published>2005-03-14T03:32:00.000-08:00</published><updated>2005-03-14T03:32:55.773-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue6.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "William Francis, founding Principle of KSI will serve as Executive Producer/Creative Director of Atlanta Fashion Week. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;'I am very excited that we are now through the ideation and conceptualization stages of this project, and can focus on the planning and production aspects. In the past, there have been many people who wanted to present a Fashion Week in Atlanta. And still today, there are many who would like to see an event of this magnitude brought to this wonderful and prosperous city, still on the cusp of it's fashion potential. KSI is definitely the catalyst driven to make it all happen! We have spent many months laying the groundwork and building a strong business and industry network. We realize how important this event is for Atlanta, the fashion community and business community. I personally want to see Atlanta Fashion Week draw the type of national and international attention as does a New York or Los Angeles Fashion Week,' says Francis.&lt;br /&gt;&lt;br /&gt;Atlanta Fashion Week will consist of over 25 fashion shows featuring local, national, and international design talents, fashion networking receptions, live entertainment, fashion events for the general public, an awards gala, and an educational and charitable arm.&lt;br /&gt;&lt;br /&gt;Although KSI has many years of success with Fashion and Event Marketing, the agency has enlisted a handful of well-respected professionals with expertise in both fashion and event coordination "&lt;a href="http://www.askamarketingexpert.com/articles/issue6.html"&gt; Click to read full article&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111079997577236490?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue6.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111079997577236490/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111079997577236490' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111079997577236490'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111079997577236490'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_14.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111062113061368256</id><published>2005-03-12T01:52:00.000-08:00</published><updated>2005-03-12T01:52:10.613-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue5.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "Recent acquisition of Fortis Financial Group creates opportunity for Bloomington business owner. As a result of the recent acquisition of Fortis Financial Group, approximately five hundred positions were eliminated. The restructuring of the marketing department resulted in a staff reduction of nearly 2/3%. Lisa Kotasek, Retail Channel Marketing Manager, was one of them. In a shaky economy with massive layoff's industry wide, re-employment opportunities were limited at best. Faced with unemployment and uncertainty, Smallbizsolutions123.com was born. &lt;br /&gt;&lt;br /&gt;'Down sizing, bilateral restructuring, right sizing, trimming the fat, corporate liposuction whatever you want to call it, I was unemployed with a family to feed. The financial services industry and the stock market were volatile to say the least. When I heard about the acquisition, I started planning for the worst but expecting the best. I had just been through this last year with my husband's company. I didn't know how we were going to recover from it two years in a row. I vowed not to let it happen to us again. Somehow I had to find a way to create my own security. I was trying to solve a puzzle that didn't seem to have all the pieces in place. I had to find a solution to prevent us from losing everything. We had spent 10 years trying to build a life for our children and ourselves. No corporation was going to take it all away from us because they believed down-sizing was a solid business decision.'&lt;br /&gt;&lt;br /&gt;She knew she wanted to be self-employed someday but timing was always a factor. With no sign of improved economic conditions in sight, she started to seriously consider starting her own business. During her research, she discovered it was very difficult to be a start-up business. Working capital and adequate funding were critical in start-up, but l" &lt;a href="http://www.askamarketingexpert.com/articles/issue5.html"&gt;Click to read full article&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111062113061368256?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue5.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111062113061368256/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111062113061368256' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111062113061368256'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111062113061368256'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_12.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111054652373505850</id><published>2005-03-11T05:08:00.000-08:00</published><updated>2005-03-11T05:08:43.736-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue4.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "Planet Digital, founded in 1996, to help any business achieve its interactive future, today, has recently added another key player to the team.&lt;br /&gt;&lt;br /&gt;Paul R. McClain has been contracted as Chief Marketing Officer. In this position, Paul is responsible for development and implementation of sales and marketing plans, strategic planning and development, budget development and staff management. Paul has already achieved several major accomplishments since he began in February, including a Planet Digital image enhancement and all phases of budget, sales, advertising, marketing and public relations effort to accompany the change; relationship development with many vendors and members of the creative community in Orlando, and participation in several partnerships in the development of new products and new markets.&lt;br /&gt;&lt;br /&gt;Paul has over 35 years of experience as a sales and marketing executive across many industries, including media, financial, fashion, telecommunications and software. He has been a senior manager or consulted for the Fortune 500 firms of Wells Fargo, Union Bank of California, Hong Kong-Shanghai Bank Group and CitiGroup as well as for the creative firms and advertising agencies of Foote Cone &amp; Belding Worldwide, BBD&amp;O, J. Walter Thompson and DFA Advertising/Forte Creative Group.&lt;br /&gt;&lt;br /&gt;Paul also has writing, directing and production experience with many forms of media including film, video, magazines, television and theatre. He has written " &lt;a href="http://www.askamarketingexpert.com/articles/issue4.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111054652373505850?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue4.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111054652373505850/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111054652373505850' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111054652373505850'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111054652373505850'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_11.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111045867437958177</id><published>2005-03-10T04:44:00.000-08:00</published><updated>2005-03-10T04:44:34.380-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue3.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "Coppedge &amp; Jagun Associates is a new marketing and business consulting firm that specializes in Business Development for companies around the world. Going far beyond your typical firm, Coppedge &amp; Jagun Associates handles all aspects of a business' strategy, including Business and Marketing Plans, Corporate Branding and Identity Development, Web Design and Hosting, Advertising Campaigns, Graphic Design, Strategic Consultation and Implementation, and anything else a client could want.&lt;br /&gt;&lt;br /&gt;Powered by the expertise of its 2 founders, Matthew Coppedge (Masters in Business Administration) and Charles Jagun (Masters in Marketing Management), the firm is determined to create competitive advantages for its clients through progressive thinking, dedicated service, and most importantly, client input. 'The client has"&lt;a href="http://www.askamarketingexpert.com/articles/issue3.html"&gt; Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111045867437958177?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue3.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111045867437958177/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111045867437958177' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111045867437958177'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111045867437958177'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_10.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111037397879983333</id><published>2005-03-09T05:12:00.000-08:00</published><updated>2005-03-09T05:12:58.800-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue2.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "By the time I graduated from college, I had gone through enough classes and internships to gain a better perspective on the world of marketing. I even started seeing a relationship between ordinary, non-marketing related information, and began using those ideas to develop my marketing plans. &lt;br /&gt;In Aristotle's Ethics, the great philosopher ponders the depths of human nature and concludes that we, as humans, naturally desire what is good. Of course, with this desire comes what Aristotle believes is the 'highest faculty' of humans-- that we have the ability to reason. &lt;br /&gt;Let's say that your prospective customer sits down to a cup of coffee and the morning paper, and comes across your ad on the third page of the business section. He does have an interest in whatever it is you are selling, but he knows that there are plenty of manufacturers of this particular product. According to Aristotle's philosophy, your prospect would naturally want the best manufacturer's product, and he will then go through certain degrees of reasoning before he concludes where he will take his business. &lt;br /&gt;If you want your prospect to even notice your ad, the first thing to do is tap into your creative flow. There is a simple plan that can be followed to ensure that you will find a creative strategy that is right for you. &lt;br /&gt;Pretend you have a business that makes tortilla chips. Figure out the purpose of your commercial and who your target audience will be: &lt;br /&gt;The purpose of Tiny Tortilla's Chips is to convince a target audience, women between the ages of 18 and 45, that Tiny's Fat Free Baked Tortilla Chips are the best tasting, healthiest tortilla chips on the market. (This is the purpose of your creative message.) This will be accomplished by showing random blind fold taste tests throughout malls in America. "  &lt;a href="http://www.askamarketingexpert.com/articles/issue2.html"&gt;Click to read full article&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111037397879983333?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue2.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111037397879983333/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111037397879983333' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111037397879983333'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111037397879983333'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan_09.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-111028887238001280</id><published>2005-03-08T05:34:00.000-08:00</published><updated>2005-03-08T05:34:32.380-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue1.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "While the vast majority of affiliate programs have compensation plans as straightforward as a flat commission on all referred sales, the occasional affiliate marketing program will seem like a twisting maze of conditions and requirements than leaves you scratching your head and wondering what terms like forced matrix, stairstep breakaway, and override commission really mean. Sometimes it's tempting to ignore the details of these complex compensation plans and trust that promoting your affiliate link as much as you can will make you rich. The truth is, though, that while it isn't impossible to earn a decent living without a complete understanding of how the money is coming in, a thorough understanding of the mechanics of your compensation plan will reveal where to direct your effort to realize the most profit for the time you invest in your online business. &lt;br /&gt;Unilevel&lt;br /&gt;A unilevel plan is one of the easiest compensation plans to understand. When you introduce a new affiliate to the program, they become your direct referral, or sub-affiliate. There is no limit to the number of sub-affiliates you can have. In addition to the commission you earn on your personal sales, some programs will pay you a (usually smaller) commission on the sales of your direct referrals, often called a second-level or second-tier commission. If your direct referrals also introduce new affiliates to the program and you earn a commission on their sales, a third-tier commission is being paid. Theoretically, there is no limit to the number of levels a compensation program could pay you on, but in practice most online affiliate programs only pay a commission on one or two tiers. This is largely to separate affiliate programs from the often-maligned multi-level marketing. &lt;br /&gt;Forced Matrix&lt;br /&gt;One of the biggest problems with unilevel plans is " &lt;a href="http://www.askamarketingexpert.com/articles/issue1.html"&gt;Click to read full article&lt;/a&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-111028887238001280?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue1.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/111028887238001280/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=111028887238001280' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111028887238001280'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/111028887238001280'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/03/ask-marketing-expert-marketing-plan.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-110932299883970974</id><published>2005-02-25T01:16:00.000-08:00</published><updated>2005-02-25T01:16:38.840-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue4.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "New Marketing Savvy at Planet Digital &lt;br /&gt;&lt;br /&gt;Planet Digital, founded in 1996, to help any business achieve its interactive future, today, has recently added another key player to the team.&lt;br /&gt;&lt;br /&gt;Paul R. McClain has been contracted as Chief Marketing Officer. In this position, Paul is responsible for development and implementation of sales and marketing plans, strategic planning and development, budget development and staff management. Paul has already achieved several major accomplishments since he began in February, including a Planet Digital image enhancement and all phases of budget, sales, advertising, marketing and public relations effort to accompany the change; relationship development with many vendors and members of the creative community in Orlando, and participation in several partnerships in the development of new products and new markets.&lt;br /&gt;&lt;br /&gt;Paul has over 35 years of experience as a sales and marketing executive across many industries, including media, financial, fashion, telecommunications and software."&lt;br /&gt;&lt;a href="http://www.askamarketingexpert.com/articles/issue4.html"&gt;click for full article&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-110932299883970974?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue4.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/110932299883970974/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=110932299883970974' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110932299883970974'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110932299883970974'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/02/ask-marketing-expert-marketing-plan_25.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-110923602328443509</id><published>2005-02-24T01:07:00.000-08:00</published><updated>2005-02-25T01:23:22.490-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue3.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "March 12, 2004 -- Coppedge &amp; Jagun Associates is a new marketing and business consulting firm that specializes in Business Development for companies around the world. Going far beyond your typical firm, Coppedge &amp;amp; Jagun Associates handles all aspects of a business' strategy, including Business and Marketing Plans, Corporate Branding and Identity Development, Web Design and Hosting, Advertising Campaigns, Graphic Design, Strategic Consultation and Implementation, and anything else a client could want.&lt;br /&gt;&lt;br /&gt;Powered by the expertise of its 2 founders, Matthew Coppedge (Masters in Business Administration) and Charles Jagun (Masters in Marketing Management), the firm is determined to create competitive advantages for its clients through progressive thinking, dedicated service, and most importantly, client "&lt;br /&gt;&lt;a href="http://www.askamarketingexpert.com/articles/issue3.html"&gt;click for full article&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-110923602328443509?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue3.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/110923602328443509/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=110923602328443509' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110923602328443509'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110923602328443509'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/02/ask-marketing-expert-marketing-plan_24.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-110915081624710736</id><published>2005-02-23T01:26:00.000-08:00</published><updated>2005-02-23T01:26:56.246-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;&lt;br /&gt;Write an article for the Marketing Plan newsletter! &lt;br /&gt;&lt;br /&gt;If your article is accepted, we will include it in our next newsletter and it will appear on this site. In both places, you will be given credit. Your name and the URL of your web-site (if any) will appear with your article in both the newsletter and on this site. Other newsletters and sites may also include your article along with your name and the URL of your web-site. This is a great way to get exposure &lt;br /&gt;&lt;a href="http://www.askamarketingexpert.com/"&gt;click for full article&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-110915081624710736?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/110915081624710736/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=110915081624710736' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110915081624710736'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110915081624710736'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/02/ask-marketing-expert-marketing-plan_23.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-110913500465112182</id><published>2005-02-22T21:03:00.000-08:00</published><updated>2005-02-25T01:21:03.266-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;&lt;br /&gt;While the vast majority of affiliate programs have compensation plans as straightforward as a flat commission on all referred sales, the occasional affiliate marketing program will seem like a twisting maze of conditions and requirements than leaves you scratching your head and wondering what terms like forced matrix, stairstep breakaway, and override commission really mean. Sometimes it's tempting to ignore the details of these complex compensation plans and trust that promoting your affiliate link as much as you can will make you rich. The truth is, though, that while it isn't impossible to earn a decent living without a complete understanding of how the money is coming in, a thorough understanding of the mechanics of your compensation plan will reveal where to direct your effort to realize the most profit for the time you invest in your online business. &lt;br /&gt;&lt;a href="http://www.askamarketingexpert.com/"&gt;click for full article&lt;br /&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-110913500465112182?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/110913500465112182/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=110913500465112182' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110913500465112182'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110913500465112182'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/02/ask-marketing-expert-marke_110913500465112182.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-110906923837997430</id><published>2005-02-22T02:47:00.000-08:00</published><updated>2005-02-25T01:22:45.296-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue4.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "New Marketing Savvy at Planet Digital&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Contact: Paul McClain&lt;br /&gt;Planet Digital&lt;br /&gt;407-896-7326&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;FOR IMMEDIATE RELEASE:&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;New Marketing Savvy at Planet Digital&lt;br /&gt;&lt;br /&gt;Planet Digital, founded in 1996, to help any business achieve its interactive future, today, has recently added another key player to the team.&lt;br /&gt;&lt;br /&gt;Paul R. McClain has been contracted as Chief Marketing Officer. In this position, Paul is responsible for development and implementation of sales and marketing plans, strategic planning and development, budget development and staff management. Paul has already achieved several major accomplishments since he began in February, including a Planet Digital image enhancement and all phases of budget, sales, advertising, marketing and public relations effort to accompany the change; relationship development with many vendors and members of the creative community in Orlando, and participation in several partnerships in the development of new products and new markets."&lt;br /&gt;&lt;a href="http://www.askamarketingexpert.com/articles/issue4.html"&gt;click for full article&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-110906923837997430?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue4.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/110906923837997430/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=110906923837997430' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110906923837997430'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110906923837997430'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/02/ask-marketing-expert-marketing-plan_22.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-110905201939888397</id><published>2005-02-21T22:00:00.000-08:00</published><updated>2005-02-25T01:21:47.186-08:00</updated><title type='text'>Ask A Marketing Expert - Marketing Plan Articles</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/articles/issue12.html"&gt;Ask A Marketing Expert - Marketing Plan Articles&lt;/a&gt;: "HOLIDAY PUBLICITY OPPORTUNITIES&lt;br /&gt;If your product/business lends itself to increased holiday sales, the next few weeks are a perfect time to get a publicity campaign launched - given the right media targets. Many holiday issues are already been laid out for magazines, and many other media outlets are feverishly seeking information/pitches on innovative stories for the holidays. Some media outlets even reorganize or beef up staff around the holidays to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity. PLANTING " &lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.askamarketingexpert.com/articles/issue12.html"&gt;&lt;br /&gt;click for full article&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-110905201939888397?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/articles/issue12.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><link rel='replies' type='application/atom+xml' href='http://askamarketingexpert.blogspot.com/feeds/110905201939888397/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=10564621&amp;postID=110905201939888397' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110905201939888397'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10564621/posts/default/110905201939888397'/><link rel='alternate' type='text/html' href='http://askamarketingexpert.blogspot.com/2005/02/ask-marketing-expert-marketing-plan.html' title='Ask A Marketing Expert - Marketing Plan Articles'/><author><name>Ask A Marketing Expert</name><uri>http://www.blogger.com/profile/15806738159759978975</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-10564621.post-110844874802998622</id><published>2005-02-14T22:25:00.000-08:00</published><updated>2005-02-14T22:25:48.030-08:00</updated><title type='text'>Marketing Plan - Marketing Plans Download</title><content type='html'>&lt;a href="http://www.askamarketingexpert.com/marketingplansdownload/"&gt;Marketing Plan - Marketing Plans Download&lt;/a&gt;: " Hotdog Marketing Plans  Action Programs In Marketing Plans  Examples Of Marketing Plans For A Product"&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/10564621-110844874802998622?l=askamarketingexpert.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.askamarketingexpert.com/marketingplansdownload/' title='Marketing Plan - 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